3min chapter

Behind the Craft cover image

Inside Duolingo Unhinged Growth to a $500M Business | Cem Kansu (Duolingo)

Behind the Craft

CHAPTER

The Evolution of Duolingo's Revenue Model

This chapter explores Duolingo's evolution from free services to a diversified revenue model that includes ads, in-app purchases, and subscriptions. It highlights the company's experimentation and user experience focus that led to 80% of its revenue coming from subscriptions while ensuring free educational access.

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