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From Niche to Mainstream: The Evolution of Startup Ideas
This chapter examines the journey of unconventional startup ideas as they transition into mainstream acceptance, highlighting the critical role of early advocates. It discusses the importance of timing, consumer insights, and inflection points in identifying successful innovations, using examples like Rudolph the Red-Nosed Reindeer and the ride-sharing industry. Additionally, the chapter addresses the complexities of venture investing and the challenges of aligning founder perceptions with genuine customer needs, particularly in emerging technologies like blockchain and AI.