The Importance of Urgency in Marketing

Steve Chou is the host of the My Wife Quit Her Job podcast and the author of The Family First Entrepreneur. 

Today he joins the podcast to show us the behind the scenes of the launch of his first book. In this interview, we talk about:
-Why Steve chose the traditional publishing route and how he negotiated a deal with Harper Collins
-Why books are harder to sell than ecommerce products, live event tickets, etc
-The 3 month pre-order process: exactly what Steve did to move books ahead of the launch
Steve’s experience selling his book on a webinar (did it work?)

We also cover:
-How to build a sense of urgency with your book and why it matters
-What Steve learned selling ecommerce products that is helping him market his book
-How to bulk sell copies of your book (and how Steve did it)
-How Steve’s preparing for book launch week & what he’s focusing on

If you want to quit your job, get into the ecommerce space, or start putting your family first...you don't want to miss this episode!

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

• Apply for a free book consultation
• Register for our free on-demand training

Must-watch episodes:

1. SPS 044: Using A Free + Shipping Book Funnel with Anik Singal
2. SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear
3. SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup
4. SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman
5. SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki