"I was absolutely shocked. Five minutes before I was a total stranger and now this guy was just going to write me a check," says founder of Hoopsbridge. "This product, just making DVDs and shipping them was objectively pretty bad." The company would let all 350,000 high school recruits across all sports sign up within the year.
Simple products win. You probably already knew this, but creating a simple product is harder than it should be. The reason is that a simple product has nothing to do with the product itself. Today we'll talk about Customer Deltas - the most important piece of the puzzle for a simple product that you can build fast and is primed for growth.