A Cautionary Tale of Buying Too Small
Acquiring Minds
00:00
Coaching Coaches - You Got to Make a Decision, Either Sell or Don't
"I was having just a really tough time emotionally and mentally with this whole thing. And I lucked into a coach therapist, a guy that spends time with professional athletes," he says. "He told me in 2019: You got to make a decision, either sell or don't. Like, it literally doesn't matter,. Just sell or don’t." In April 2020, the company's sales were down 15% year-over-year but they kept going until COVID went viral. The brand is now worth more than $1 billion.
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