Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman cover image

Christian Juhl: "I have to predict the future just slightly better than everybody else."

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

CHAPTER

The Uncertainty of the Dot-Com Bust

"I still believe my primary job is to provide employment for our people in a sense of safety and security so that they can make plans for their lives," he says. "We'll say every one of those downturns, you don't realize when you're telling out of it ... It gets better much more slowly than it gets worse." He adds: "You rise up out of challenging times, kind of inch by inch".

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