3min chapter

What's Your Problem? cover image

From Impossible Burgers to Fake Steak

What's Your Problem?

CHAPTER

Is There Something You Haven't Solved Yet?

When will an impossible burger be cheaper than a beef burger? Well, the definite answer is eventually because producing it requires one-twenty-fifth of the land. And we're working on whole cuts like, you could say steak and chicken breast and… That seems so much harder, is it? It's harder in a different way. I wouldn't be saying it if I wasn't highly confident that we're going to have something to launch the world within the next few years.

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