718: How to Fearlessly Negotiate to Get More of What You Want with Dr. Victoria Medvec
How to Be Awesome at Your Job
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Putting the Right Issues on the Table
A lot of negotiators, even expert negotiators will often negotiate the wrong deal. They have a tendency to negotiate what is standard and what always gets discussed. And they don't necessarily put the right issues on the table. So i always say that you should begin by making a list ofYour objectives are going to drive your negotiable issues. The first objective should always be to address the other side's pressing business needs. The second objective shouldAlways be to build the relationship. Thirdb tive is essential, which is to differentiate yourself. Fourth objective is to maximize your outcome.
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