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The Coffee Shop That's Been Eating Starbucks' Lunch in China

Big Take Asia

CHAPTER

The Rise, Fall, and Possible Resurgence of Luckin Coffee

This chapter explores the trajectory of Luckin Coffee, detailing its initial success, the impact of 2020 fraud allegations, and its dramatic decline. It also contemplates the company's potential recovery and the broader implications for modern businesses in the age of technology.

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