Are You Creating a Subbrand for Maternity?

When you're pregnant, that's what you care about. You care about babies. And and we weren't able to talk to them directly all the time through our main account. We found that a essentially creating a subbrand for maternity was a great way to communicate with those customers. Once theye moved through that stage, try and reengage them back into the regular aeris. O is interesting that that once you had recognized that the the way that some one can be immersed in a particular life event, you should almost create a difference channel to talks to them.