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EP 188 | Eleanor Dorfman (Retool) - Tackling churn in a downturn

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Retool - What Is the Value That Segment Delivers?

I think the biggest thing that I've realized going through being in new business acquisition as well as having a retention lens is two major economic events definitely is the right word. And so that means when you're going into a new deal, you need to have a rock solid business case and an incredibly powerful ROI story That doesn't just happen at that moment in time. It has to be top of mind at the end of every month at theend of every quarter when you're preparing for a renewal. We had these, we put it out of these five golden questions that the sales team would use that the renewals team would use if the CSM team would use. Is segment successfully delivering

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