Sales Acceleration Formula 2.0
The SaaS Revolution Show
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Virality Is Not Critical, but It Helps
Husbart: Viralityis not critical, but it helps. We introduced a free product with a 50 dollar up grade and it bombed. The reason why it bombed? Well, first off, it wasn't possible in the marking product because there was no low time and effort to retain value use case. You need to introduce p l g into an existing company. That is hard, because it's going to cause your shells to go down for at least a quarter,. And that's hard to swallow. So what you sort of have to do is you have to almost do secret projectization where you're funnelling a certain amount of i even stand up, like facebook or grana page
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