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Is Apple sure about Apple’s new Goggles? Plus Roger Bennett, Media Mogul

Channels with Peter Kafka

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The Future of Glasses

The use case is primarily as most analysts here at this point it's still in the B2B world. The price tag around three thousand dollars I said well who's going to buy this and they basically said we think that Apple thinks this is sort of a preliminary device that gets us on the way to glasses actual glasses you could wear. People aren't going to complain about that the tech isn't available for that yet so they're coming out with this and it's an introductory step.

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