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Retail Media Summit 2023 Recap
The CPG Guys
The Problem With Screens
The phone is a mechanism to capture all. It could be an creative experience. The thing that lives on your phone that devours your wallet is usually Amazon, right? So the minute you start to get the failure and the friction, which I'm going to use is pH words, so you've got the phone, the failure, the friction that come out of that. That's just not where they belong.
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