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Meet the Original Influencer, Bareminerals Creator Leslie Blodgett

Breaking Beauty Podcast

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How Bear Minerals Came to Be

I worked for Procter & Gamble with Max Factor. Then I ran a $30 million brand, hair care brand at Neutrogena. So that's what it was, just moving up to see how we can make lotions and gels,. Bear Minerals didn't sell for two years after being rebranded as Bear Essentials. People had no problem using chemicals on their face. And so trying to tell people that chemicals maybe weren't the greatest thing wasn't easy.

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