How To Split Subscription vs One-Time Purchase Conversions for GA and Facebook + Installing Google Optimize for Speed
Conversion Tracking Playbook
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Google Optimize - Google Optimizer vs Async
The synchronous version is essentially the version of the Google optimized snippet that is going to force the user to actually see the experiment. So again, don't implement via GTM. Use the async tag. And then the last part of this is include this at the very top of your theme that liquid,. included above the data layer, included above the L of R snippets, included above everything.
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