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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 3 |
The Audiobooks Podcast
The Importance of Drawing a Strategy Canvas
Drawing a strategy canvas visualizes a company's current strategic position in its marketplace. It shows the strategic profile of an industry by depicting very clearly factors and possible future factors that affect competition among industry players. By building a company's strategic planning process around a strategy canvas, companies focus their main attention on the big picture.
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