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The Importance of Social Needs in Combat Morale
When the primitive needs are no longer enough, it is the social incentives which help a fighting man do his utmost. Problems with combat morale arise. And then some other incentive is required beyond their animal need to make them determined to keep fighting unto death. So here's some social needs that people have. Number one desire for social approval, admiration, recognition and appreciation. Two desire for security, safety, escape from danger and disapproval or fears of all kinds. Three desire for power, mastery, domination, superiority and self assertion. Four desire for adventure, new experience, freedom, escape from futility, humdrum. Five desire for personal response, companionship, friendship, love. Six desire