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430 Marketing Metrics by Christina Inge

The Marketing Book Podcast

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The Importance of Past Performance in Marketing

"We all love to look at how well we did," she says. "But I think a lot of organizations stop there because they don't take into account that what worked last quarter or even last week is not necessarily what's going to work this week" She adds: "It feels very exhausting to keep on top of all the latest trends"

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