21min chapter

Masters of Moments cover image

Creating Moments in Unique Stay Hotels - Ben Wolff - Co-Founder of Onera

Masters of Moments

CHAPTER

Enhancing Guest Experience and Revenue Through Strategic Social Media Marketing in the Hotel Industry

Exploring the impact of social media strategies on increasing direct bookings and revenue, targeting emotional buyers through platforms like Instagram, and the evolution from personal management to building a dedicated team. The chapter underlines the benefits of user-generated content, cost savings from direct bookings, and the potential for franchising and creating a soft brand in the unique stay hotel space.

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