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4min chapter
Group dynamics: Wagner in Africa
Economist Podcasts
The Nostalgic Resurgence of White Rabbit Brand in China
This chapter delves into the transformation of the classic Chinese brand White Rabbit into a modern lifestyle brand, fueled by innovative collaborations. It examines the brand's nostalgic resonance among younger consumers and their growing affection for domestic products in China.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode