How to Use Price Anchoring in Your Email Marketing Copy

The higher price item serves as an anchor making the lower price product appear much more affordable and attractive to customers. All you gotta do is talk about something really expensive at first and then present your much less expensive product afterwards. Here's an example of price anchoring that I saw just the other day when I was shopping for mattresses. At our company, we cut out all the middlemen and sell to you direct at the best prices. Our affordable range of luxury mattresses started only $2,000 and provide the same level of comfort and support as those expensive big name brands but without the hefty price tag. See what they did here? They got me thinking that mattresses should cost $