Planning for viral marketing

Warner Bros. Discovery Inc.’s film chiefs Michael De Luca and Pamela Abdy talk about why the movies "A Minecraft Movie" and "Sinners" were so successful at the box office this year. They also say there will be sequel to "Minecraft" released in July of 2027. They speak to Bloomberg's Lucas Shaw at Bloomberg Screentime in Los Angeles.

See omnystudio.com/listener for privacy information.