Nicolas Bordas, VP of TBWA Europe: Talking digital marketing for business (MDE86)
Leadership, Brand Strategy & Transformation - Minter Dialogue
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The Key to Success in the Agency Business
Change is part of the business life and at a certain moment, it's nice to experiment and change by ourselves. Of course, agencies, because they are advisors, have been obliged to accelerate their digital transformation. There's no way to recommend anything in digital if we didn't do our own digital revolution. I mean, a big fan of social networks and I'm trying to experiment on a lot of things. This is the kind of things you can only recommend if you understand seriously what you are talking about.
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