How Leaders Lead with David Novak cover image

3 More Questions (Mark Shapiro) with David Novak and Koula Callahan

How Leaders Lead with David Novak

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Building a Results-Driven Culture in Marketing

This chapter focuses on the principles of crafting successful marketing campaigns while nurturing a results-driven culture within organizations. It highlights the importance of customer engagement, performance rewards, and strategies to sustain high performance without burnout.

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