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The New Use Cases for Direct Indexing
Small case is finding more adoption traction in India. Some of the use cases or exposures you find on small case are not available in any other form factor like for example momentum but you guys have a strategy around that's not present in many other form factors. The challenge in the US would be because US has already had fix and most platforms at least the omnisys and the FT have supported fix in different ways none of the brokers actually exposed it outwards to the general public.