Measured Opinions #10: Better metrics for web measurement
The Measure Pod
00:00
G a Audit
It's not just about their always being necessarily a better alternative, but it's even understanding the metrics that you are using now. We see them misapplied or misunderstood a lot of the time. But ultimately, just be mindful that what we're actually looking at here, this isn't your balance sheet. And therefore useful for trends andig level analysis, but not for financial ting.
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