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Expedia’s shift from travel to the traveler

On Strategy Showcase

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What's the Creative Thing in the Super Bowl?

Each of these are individually different spots. I see them as coming from the same core truth that was expressed through the point of view in that Super Bowl work with UN. We felt that that work helped to give you a greater appreciation for life. And ultimately, that's something that only travel can do. It really is something. As an expedient member, you can save up to 30% when adding a hotel to your flight. You'll never wonder if you got a good deal because you did.

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