How to Get Users to Talk to You

Double the distillation. After you've talked to your user, you really have to double the time that you spent with them and then keep it at 20. What I found is when I set 15 minute meetings with like, you know, potential clients, they stick to 15 minutes. When I've said that 20, they're like going over all the stinking time. It's quite hard to get people to cancel because they don't really want to speak to you. So if you just try and get a range of users and get a higher volume of user interviews,. Then you can cut out the ones that aren't useful and only lessons that aren't helpful.

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