The dress turned out to be a new category of visual illusion unlike a rabbit that can look like a duck. Pascal and his team had a hunch that this had to do with what happens when the brain faces substantial uncertainty. When the brain must disambiguate an ambiguous image it does so using its priors priors for years of experience, regularity leading up to the present. The red is a complete fabrication by your brain which is in a way a lie told to you by your visual system.

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