Cannes Day 1: Creative ways to stop burning money
The WARC Podcast
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Launching a Fragrance of Ideas and Trends
This chapter explores the unveiling of the fragrance 'ennui' at the Cannes festival, designed to inspire creativity by referencing the notion of burning money. The conversation also addresses the risks of narrow trend interpretations, featuring insights from a co-founder of Culture Connectors on generating impactful ideas.
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