The Answer Is Transaction Costs cover image

Packing Out Your Trash, Brown M&Ms, and $100 Bills on the Sidewalk

The Answer Is Transaction Costs

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The Importance of Preferences

Our preferences are not fixed in exogenous, but they come from the institutions we grow up in. The word we use for this is culture, but that's really just a name. Institutions evolve to reduce transactions costs or institutions differentially survive if they're created for some other reason. People are not selfish or other regarding exclusively. Transaction costs make them so.

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