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Tapcart, True Classic, and Obvi Talk Traction, Scale, and Distribution

DTC Podcast

CHAPTER

How to Add a Channel to Your Business

True Classic added a push notification app to its platform last year. The company didn't hire anybody in-house for the project, and it's now run by a partner. "We find opportunities that we believe have merit," says True Classic CEO Ben Wertheim. "Then we move insanely fast and execute it"

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