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The Scent of Rare Beauty: How Selena Gomez’s Brand Created Its First Perfume

Gloss Angeles

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The Rise of Liquid Blush

This chapter explores the surprising success of a liquid blush that transformed the beauty market by resonating with consumers through simplicity and relatability. It discusses the journey of the product's development and the strategic choices made to create a user-friendly experience, shedding light on how it shifted traditional beauty norms.

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