S03.EP02 - Building Legendary Brands with Storytelling w/ Gair Maxwell
JUST Branding
00:00
The Mona Lisa Effect
In the nineteenth century, the mone lisa was not the most famous painting in the world. But then everything changed when it was stolen on august 20 first, 19 11. She's front page in the paper for a two year news cycle. The monalisa gets millions and millions of dollars of free publicity that no painting ever got before or since. Once she appeared at the move just to stare at the empty wall where once she hung up is exactly what happened. And so because i discovered in the nineteenth century,. the mone Lisa was notThe real life story of how i tested this out. Cause i like to test and experiment all the time. I just want to
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