4min chapter

Think Fast Talk Smart: Communication Techniques cover image

90. Rethink: Brains Love Stories – How Leveraging Neuroscience Can Capture People’s Emotions

Think Fast Talk Smart: Communication Techniques

CHAPTER

The Importance of Understanding Your Audience

David Weinberger is the founder of a company called Neo Sensory. His research focuses on how new senses might impact our connection and communication with others. He says he has 70 different projects going on where we're passing in new senses for people either who are missing a sense or just want something extra like infrared vision.

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