#201: James Clear—The Secret to a Successful Product Launch
Why That Worked – Presented by StoryBrand.ai
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How Do You Market a Book on Habits?
Bob Greene: I was curious to explore with James, how do you do this if you're selling just about anything? So we actually have a best-selling author on habits talking about how he marketed a book about habits. He built his book launch from a sales funnel with no platform with no name recognition,. starting from something very small. That's the foundation of what James is talking about now and building a sales funnel for whatever it is that you are producing or releasing.
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