How Do You Market a Book on Habits?

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Bob Greene: I was curious to explore with James, how do you do this if you're selling just about anything? So we actually have a best-selling author on habits talking about how he marketed a book about habits. He built his book launch from a sales funnel with no platform with no name recognition,. starting from something very small. That's the foundation of what James is talking about now and building a sales funnel for whatever it is that you are producing or releasing.

What would it be like to release a product without any platform, customer base, or name recognition? That’s exactly where James Clear found himself when he released his book, Atomic Habits. Now, Atomic Habits is a staple on bestsellers lists with over one million copies sold. On today’s episode, James is unpacking the psychology of a successful product launch and sharing his secrets with you. No matter what type of product you sell or what your customer base looks like today, these tips will help your next product launch be a hit!