AB InBev is named Cannes Lions Creative Marketer of the Year 2 years in a row
Fast Company Daily
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Creative Marketer of the Year Award - AB Inbev
Cannes Lions has named a back-to-back winner for its creative marketer of the Year Award. AB Inbev's global chief marketing officer Marcel Marcondes credits former CMO Miguel Paticio with setting the course in 2018. Michelob Ultra used AI and machine learning to build five virtual versions of tennis legend John McEnroe.
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