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How Quality Audio Makes You Sound Smarter with Norbert Schwarz

The Recognized Authority

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How to Increase Your Credibility in Marketing

People expect that you put the most positive spin on something. So if you can manage to disclose a small portler that is not a deal killer, that increases your credibility. It also gives you more credibility to send claim other things and not have people check them all sad closely. For that reason, is also goodno good tricks that conmen like to use. You acknowledge some weakness. And it would be great if it's a weakness that is relatively inconsequential, or  you share with all competitors. But you acknowledge that you may only enjoy it for two years. Stuff like that works like a charm because people expect sthat.

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