Introduction

This episode features a conversation with climate communications expert and business activist, Lucy von Sturmer. It was recorded in February 2023.

Lucy is the initiator and chair of Creatives for Climate, a global non-profit turning professionals into change agents through training courses, collaborative projects, and a fast-growing community committing their creativity to driving positive impact.

She is also CEO of The Humblebrag, an award-winning climate communications agency working to support business leaders and brands in taking a stand on social, cultural, and environmental issues.

Recognized by The University of Auckland as a “40 Under 40” change-maker and featured in Forbes as a creative leader to watch, Lucy has over a decade of experience building movements and leading global brands to have a positive impact at scale.

Amongst other things, Lucy and I talked about theories of change, divesting talent from polluting industries, and how inevitable personal limitations make radical collaboration a weapon of choice.

Additional links:

Join Creatives for Climate

Check out the Creatives for Climate Greenwash Watch training

What’s a theory of change anyway?

Badvertising - Stop adverts fuelling the climate emergency

Clean Creatives - Cutting ties with the fossil fuel industry