The SynBioBeta Podcast cover image

How nature co-design is changing the narrative - with Massimo Portincaso

The SynBioBeta Podcast

CHAPTER

Nature Could Design Is Going to Be Powerful but Not Sufficient

The public perception of climate change is now the number one issue on most people's agenda. People want sustainability to be part of their brand, and they're happy to pay more for products that have a green story behind them. bioengineering can take out CO2, carbon monoxide from the air, fixing it into other products. John Campbell: "It would be a mistake to think just because it's better for climate, people are going to do it"

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