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187 How To Become A Category Pirate | Christopher Lochhead on Lenny’s Podcast with Lenny Rachitsky

Lochhead on Marketing

CHAPTER

Understanding the Better Trap

This chapter discusses the concept of the better trap and why it is often the wrong approach. It analyzes the failure of entrepreneurs in launching products like Threads and the Amazon fire phone, highlighting the importance of category design and reframing the problem. The chapter challenges the belief that a better product always wins and emphasizes the significance of understanding the problem before developing a solution.

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