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WARC Talks: Driving impact with entertainment

The WARC Podcast

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The Age of Entertainment

TikTok's recommendation algorithm, which was selected as one of the top 10 global breakthrough technologies by MIT in 2021, mainly satisfies each user's specific interests. Thanks to this technology, TikTok now has over one billion users coming every month from all over the world. We have young mothers, financial experts, teachers, families, grandparents, you name it, come to our platform for a variety of activities. It could be finding new good recipes, getting sound financial recommendations or even making their travel plans. This age of engaging and personalized entertainment is what we call as age of content at TikTok.

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