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#345: Storytelling and the 5-Step Perpetual Innovation Process

Business of Story

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Is It a Process That Revealed to You?

The ability to measure became such a powerful tool for business. And if you look at that, then the educational system followed suit. They wanted to turn out students who could function in that business department. But now what we have is a new wave of younger people who are like, wait a minutethis and all about what we make or how much we make. Why are we even making this? And i think that's been a big thing that we've started to see these last 20 years,. Ebisha: There's nothing that needs amazing story tellers more than purpose.

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