What's the Biggest Lesson in Focus?

The FAFI fun box was inspired by a Japanese concept called Fukubukuru, where you get a closeout bag at the end of every single season. And so we thought to ourselves like take this concept and these VIP swag bags and marry them together and sort of make them a consumer value prop. The biggest lesson in terms of focus for me is really focusing on the customer, right? You just knew that that was the way to go and just went through it with it,.

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