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HYPNO-TISING!: The Secret Science of Ads That Sell More Products To More People for More Money with Dr. Mark Young and Joe Polish - I Love Marketing Episode #457

I Love Marketing

CHAPTER

The Conscious Mind and the Unconscious Mind

Advertising is using words and images to create an immediate change in a human's behavior. Our goal is how can we knock the conscious mind off line and talk directly to the unconscious mind where all the decisions are really happening. If the conscious mind was in control, we would all be driving $13,000 Chevy sparks today. After you have acquired transportation, anything past transportation is not actually a rational conscious decision.

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