Financial Strategies and Market Trends

This chapter provides an analysis of Under Armour's recent financial performance, including its positive international growth and strategic shifts towards premium pricing amidst challenges in the North American market. It also covers the buzz surrounding Beyond Meat's IPO and its plans to capture the meat industry by targeting meat-eaters, alongside Shake Shack's revenue growth and concerns over profit margins. The chapter further explores the trend towards plant-based options in the restaurant industry, with major chains adapting their menus to meet changing consumer preferences.