The Three Elements of a Successful Marketing Campaign

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Each marketing campaign has three elements to it. One is an audience, you've got to have people to get your offer to. The second one is the asset - a means through which to get the asset out. And finally, in addition to the audience and the asset, you'vegot to have a call to action. That's what all marketing consists of.

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Tom Poland is a multiple best-selling author who has spent 39 years as a sales and marketing professional. He is a specialist in generating the highest quality, inbound, new client inquiries. He lives in Castaways Beach, Australia and is voluntarily married.

Top 3 Vlaue Bombs:

1. Marketing is where you generate the leads, and selling is where you convert the leads.

2. The biggest obstacle is having an audience that has already experienced the offer you have from someone else - and they had a bad experience.

3. The great thing about marketing is that it puts an offer in front of someone who is already looking for that offer, and selling tries to convince them that the offer is a good proposal.

The Science of being in demand. Learn more by checking out Tom's website! - Leadsology

Sponsors:

HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!

BELAY: Learn how to make the most of your time and maximize your results with BELAY's free offer! Download Your Personal Guide to a Productive Work Week, today! Just text FIRE to 55123!