Intro

🧠 Want to think like a 7-figure Amazon seller?

Download The 7 Page Guide on Mental Models Here: https://cleartheshelf.com/mental-models-part-2/

In this episode of The Clear the Shelf Podcast, Chris Grant and Chris Racic continue their deep dive into powerful mental models that top Amazon sellers use to make smarter, faster, and more profitable decisions.

These models help you simplify complex business choices, reduce risks, and boost your online arbitrage game.

🔑 What You’ll Learn in This Episode:

• How to use Inversion to identify risks before making decisions

• Avoiding Confirmation Bias and making data-driven choices

• Breaking down problems with First Principles Thinking

• Leveraging Second-Order Thinking for long-term success

• Overcoming Loss Aversion and embracing profitable risks

• Navigating the Paradox of Choice to avoid decision paralysis

• Applying Probabilistic Thinking to make decisions based on likelihoods, not certainties

• Utilizing Feedback Loops to refine your sourcing strategies in real time

• Understanding the Law of Diminishing Returns to maximize productivity

• Using Leverage through tools and outsourcing to scale your Amazon business

🔔 Don’t forget to hit the notification bell so you never miss an episode!

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We'd love to hear from you.

How can we help?

What pain points can we solve?

What questions do you have?

chris@cleartheshelf.com is the email and it's always open!

Enjoy the show!

We hope you enjoy the episode and we look forward to growing an arbitrage focused podcast with you.

Please let us know topics or guests you'd love to see covered in the show and we will do it.

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RESOURCES FOR YOU:

🧰 https://www.ClearTheShelf.com (The Blog)

🧰 Keepa Academy - https://www.oachallenge.com/keepa-academy

🧰 OA Challenge - https://www.OAChallenge.com

🧰 Repricer Challenge (Free) - https://cleartheshelf.com/repricer-challenge

🧰 RabbitTrailChallenge (Free) - https://cleartheshelf.com/rabbit-trail-challenge

🧰 revROI Chrome Extension (Free) - https://cleartheshelf.com/revroi-extension

🧰 Goal Tracking Spreadsheet (Free) - https://cleartheshelf.com/goal-tracking

SOFTWARE & SERVICES I USE & RECOMMEND:

✅ IP Alert (Code YT30 to Save $30) - https://entreresource.com/ip-alert-2/

✅ Tactical Arbitrage (Code CLEARTHESHELF for a 10-Day Trial) - https://tacticalarbitrage.com/?frnd=12

✅ AURA Repricer (Code CTS to Save 20% Off Your First 3 Months) - https://goaura.com/cts

✅ RevSeller (Code PRO20 to Save $20) - https://www.revseller.com/32851/258.html

✅ OA Buddy (Code CLEARTHESHELF Saves $20): https://cleartheshelf.com/OA-Buddy

✅ Cheddarsoft Lead Management: https://cleartheshelf.com/cheddar

SOCIAL MEDIA LINKS:

📸 Instagram (Chris Grant): https://www.instagram.com/cleartheshelf/

📸 Instagram (Chris Racic): https://www.instagram.com/chris_oal247/

📱 Facebook: https://www.facebook.com/cleartheshelf

🐦 Twitter (Chris Grant): https://twitter.com/cleartheshelf

🐦 Twitter (Chris Racic): https://twitter.com/ChrisRacic

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Timestamps:

0:00 - Introduction: Why Mental Models Matter for Amazon Sellers

3:15 - Inversion: Solving Problems by Thinking in Reverse

7:30 - Confirmation Bias: Avoiding Emotional Product Decisions

11:45 - First Principles Thinking: Breaking Down Problems to Their Core

16:20 - Second-Order Thinking: Thinking Beyond Immediate Results

20:10 - Loss Aversion: Overcoming the Fear of Losing Money

24:45 - Paradox of Choice: Avoiding Decision Paralysis in Sourcing

29:00 - Probabilistic Thinking: Making Decisions Based on Likelihoods, Not Guarantees

33:15 - Feedback Loops: Adjusting Strategies Based on Real-Time Data

37:30 - Law of Diminishing Returns: Knowing When to Move On

41:00 - Leverage: Using Tools and Outsourcing to Scale Your Business

45:25 - Conclusion: Applying Mental Models to Your Amazon Business