11min chapter

Hidden Brain cover image

You're Not the Boss of Me!

Hidden Brain

CHAPTER

Navigating COVID Communication

This chapter explores effective communication strategies employed during the COVID pandemic, focusing on the importance of language and tone in public health messaging. It discusses the impact of mandates versus suggestions, emphasizing how offering choices can enhance individual autonomy and reduce resistance to health recommendations. The chapter also highlights storytelling as a persuasive tool, demonstrating how narrative framing can diminish psychological reactance and foster a more positive response to health interventions.

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